Nmarketing mix and consumer behavior pdf

Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. This research is conducted to find out the impact of marketing mix, customers characteristics. Traditionally, the marketing model employed by most businesses focused on the four ps and prioritized the business over the consumers. The impact of marketing mix, consumers characteristics. Request pdf on aug 1, 20, shahram gilaninia and others published marketing mix and consumer behavior find, read and cite all the research you need. Marketing mix is the combination of strategies and activities that companies use to sell their goods and services. The marketing mix allows a marketer to better relate to the identified target market. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Pdf abstract in the current commercial world, every organization gives high priority to satisfy their customer expectations. This study attempts to analyze marketing mix factors influencing the purchase decision. Nowadays, marketers are beginning to find more promise in putting the needs of their consumers first and making their marketing approach more consumer oriented although this type of business approach is more commonly used for niche marketing, it has now. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it.

Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. The impact of factors influencing the buying behaviour on. Variables are increasingly recognized as being sources of competitive advantage in the marketing and management literature. The denim and jeans industry which include some internationally recognised brands including levis, lee and pepe understand that within their target range, we include the young crowd. Shanthakumary milroy christy mahenthiran aloysius senior lecturer, dept. Relationship between marketing mix and consumer behaviour. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. The influence of marketing mix variables on consumer buying. With the study guides and notes written by fellow students, you are guaranteed to be properly prepared for your exams. Long lasting insecticidal nets llins in nairobi county. Understand how organizational market behavior differs from con sumer m arket behavior. Let us use a few examples to explain the link between the marketing mix and consumer behaviour. Marketing mix free download as powerpoint presentation.